Predictions for 2006
Tweet While still on vacation in Florida I finally managed to get my 2006 online marketing predictions finished. Online Targeting Direct marketers have known for a long time that segmenting your...
View ArticleCPA Ad Networks: Online Ad Campaigns For Limited Budgets
Tweet Online display advertising through static or animated banner ad campaigns has not been very accessible for businesses with small advertising budgets and limited ad creation capabilities. The...
View ArticleAd Networks and Where They are Heading in 2006
Tweet In last weeks email newsletter about Fixed Placement Advertising I covered ad networks and CPA ad networks and the subtle differences between those ad management systems. In a recent interview...
View ArticleWhy are Microsoft and Google Fighting Over AOL?
Tweet Microsoft and Google are currently in negotiations with Time Warner over a possible acquisition or partnership with AOL. Why are Microsoft and Google interested in AOL? It is all about online...
View ArticleVideo: The Rise of the Internet as a Mass Advertising Medium
Tweet Through the use of new Internet tools and social networking, the historically passive consumer is taking more control over content development, messaging and distribution, a task that...
View ArticleNow You See Me, Now You Don’t
Tweet Pay Per Click is different from traditional marketing. Was that statement obvious? Maybe. But if so, then why are there people who keep looking for PPC ads as if they were print ads? Nothing...
View ArticleIntegrating Word of Mouth Marketing (WOMM) into the Advertising Mix
Tweet Integrating Word of Mouth Marketing (WOMM) into the Advertising Mix View more presentations from Advanced media Productions. (tags: word of) Integrating Word of Mouth Marketing (WOMM) into the...
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Online Brand Advertising Measurement With Vizu Ad Catalyst
Tweet Although spending on online display advertising continues to rise, brand advertisers are not using their advertising dollars online in the volumes commensurate with the overall online media...
View ArticleSocial Network Advertising Using Digg Ads and StumbleUpon Advertising
Tweet Social media sites like StumbleUpon, Digg and Reddit have become popular social discovery/news sites due to the community aspect that drives them. These sites offer users a unique opportunity to...
View ArticleOnline display advertising – The OpenX Display Ad Exchange
Tweet OpenX is an independent open source software company offering display ad exchange solutions for both advertisers and publishers. In the past the company has focused its efforts primarily on the...
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